Pulse is provided by NewDay.
If the name sounds familiar it's because NewDay is one of the UK's largest providers of consumer finance.
NewDay has a really simple goal – to help people get better with credit.
Above all, NewDay acts responsibly to help meet its customers' needs, whether it's by offering new ways to access credit or by providing tools that make managing finances easier.
Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively and form part of the NewDay group of companies. The registered office for these companies is: 7 Handyside Street, London N1C 4DA. NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority with numbers 690292 and 682417 respectively. NewDay Ltd is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2017 (Ref no: 555318) for the provision of payment services. Pulse is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd.
NewDay Ltd is a member of the Finance and Leasing Association (FLA) and it subscribes to the FLA's Lending Code. Copies of the FLA's Lending Code can be obtained from www.fla.org.uk. NewDay Ltd also adheres to the Standards of Lending Practice which are independently monitored by the Lending Standards Board. For further information, or to see a full copy of the Standards of Lending Practice, please visit www.lendingstandardsboard.org.uk.